Apparently, and collectively as a Nation, we don’t want it bad enough.
We want it to be easy.
We want it to be quick.
We want it to not interfere with our routine.
We want it to taste good.
We want it to be pain-free.
And over 2/3 of our population is in desperate need.
The only time we can get people to run is when we ask, “How bad do you want it?”