How Anyone Can Look At An Interstate Highway And See Their Brand Is Very Mysterious

Leaving Indianapolis and USATF HQ behind, I see this…

And automaticaly think of Lane 8.

Lane 8 is part of jeff noel’s brand positioning. While this may be more than you want to know, remember, excellence in any endeavor, is a habit.

If you want to be healthy and stay healthy (big difference btw), you’ll need to raise your game. Raising your game requires doing what others don’t, won’t, can’t.

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PS. Seconds later, the Indy 500 Speedway… The message today: Find a million ways to entertain, motivate and inspire yourself. No one is gonna do it for you.