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Don’t Complicate Things

Simplified or Paralyzed?
Simplified or Paralyzed?

One of the secrets I’ve learned is that it’s better to simply get started and do, rather than worry and wait.

Yeah, at risk with a business card as “unprofessional” as this is that people won’t take you seriously.

However, what’s also at risk with some really slick, professional business cards is they will also get neglected, not because they aren’t professional, but rather because they’re boring.

Many people think if they do things a certain way, then everything else will fall into place.

Maybe. If you work for an established organization.

And maybe if all the critical tools and resources – marketing, legal, human resources, community relations, public relations, media relations, finance, advertising, hiring, organizational structure, vision, mission, brand, etc – have long been established.

Maybe, but, if you’ve ever dreamed of being an entrepreneur, you are in for a rude awakening.

Same goes for health.

Here’s to hoping your phone never rings in 2010 with this, “Honey, it’s for you. It’s your wake-up call.”

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Lane 8 Business Cards

5,000 Lane 8 Business Cards in Finland
5,000 Lane 8 Business Cards in Finland

Lane 8 business cards have a unique beginning.

Do you have interesting stories about important moments in your life?

If so, then you realize that if we don’t find a way to capture that moment, it will disappear and be forever lost.

Great companies do this. Great Countries do this. Great religions do this. Holidays, milestones, traditions.

Three days before flying to Helsinki, Finland, it dawned on me that there were going to be 5,300 athletes from 80 countries and untold spectators. I needed business cards. Lots of business cards.

“Okay, you don’t have much time”, I said in a panic.  “But you do have an enormous opportunity.”

I cut out a handful of business card size pieces of card stock (my wife always has stuff like this on hand).

In only three tries, I had what I wanted.

My wife commented that even the edges I had drawn weren’t straight.  “Perfect“, I said.

Two days before the leaving the United States, I asked Kinkos/FedEx how much for 1,000 or 3,000 cards.  And then I said, “How much for 5,000?”

The rest, as they say, is history.

Lane 8, Finland, 2009
Lane 8, Finland, 2009