It’s A Tough Pill To Swallow, But Swallow It We Must Life is good. And it is also hard. The sooner we accept the harsh reality that life is incredibly hard, we can swallow that bitter pill and move on with doing what needs to be done, everyday, for the rest of our life. Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.