Why do milestones help us?
Why be intentional enough to pick a special day versus any day?
Because what we are embarking on is something that will be with us for the rest on our lives.
The other thing begun in April was running.
But that goes back to 2000.
April 15, tax day, to be exact.
And in 2000 there was not as powerful a connection to storytelling as there was in 2009.