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Lane 8 Vision

Brand Essence

What’s lane 8’s brand essence?

Hope!

Hope?

Yes, hope.

Studying Disney, I’ve learned to understand a brand statement, or brand essence, is best done using one word, maybe two at the most.

The brand essence should summarize, in one word, what you want your “customers” To Feel.

By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five different sites.