We used to do this all the time, now we never do 47 words in mission statement which is over 40 too many We used to do this all the time, now we never do. Run. As kids, we ran everywhere. Why did we stop? No, seriously, why? Is it because our “personal mission statement” is too long to remember? Next Blog By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.