Get in shape Foundational rule number 2 – never take yourself too seriously. Yes, and…always be the deepest thinker in the room. Being in the speaking industry, foundational rule number one is become an author – your book is your business card.dad • • • • • This website is about our BODY. To read today’s post about our SPIRIT, click here. By jeff noel Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites. View all of jeff noel's posts.