Normal is expensive is another in a very long list of brilliant Hugh MacLeod – Gaping Void posts – business insights.
Let’s look at people who don’t exercise, eat decently, nor rest adequately.
It’s normal isn’t it?
Majority of Americans fit this description.
So my take is yes, normal is indeed expensive.
Different strokes (insights) for different folks.
PS. Seth Godin, Hugh MacLeod, and Brian Clark are the three thought-leaders I have the utmost respect for. And if they ever watched a Masters Track & Field meet and experienced my 54-year old art, perhaps there’d be a kindred spirit (if there isn’t already).