Walt wanted Magic Kingdom to be in the milk section.
You know the stereotype of stopping at the grocery store to pick up a gallon of milk on the way home from work?
Where’s the milk?
Up near the front?
Way in the back.
So you walk by all the other things – and you stereotypically buy way more than a gallon of milk.
Put the Magic Kingdom all the way in the back, and as future growth happens, our Guests will drive by and want to do those things too.
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