Disney Employee Culture book

Walt wanted Magic Kingdom to be in the milk section

Disney Keynote Speaker
Disney Keynote Speaker


Walt wanted Magic Kingdom to be in the milk section.


You know the stereotype of stopping at the grocery store to pick up a gallon of milk on the way home from work?

Where’s the milk?

Up near the front?


Way in the back.


So you walk by all the other things – and you stereotypically buy way more than a gallon of milk.

Put the Magic Kingdom all the way in the back, and as future growth happens, our Guests will drive by and want to do those things too.


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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.