The power of a clear, concise, and compelling vision

Disney Customer Service Conference Speakers
University of Iowa Healthcare Customer Service session. My colleague (on stage) and i team taught roughly 40 four-hour sessions over the course of four years.


The power of a clear, concise, and compelling vision eludes most because we default to avoiding simple ideas.

We believe simple can’t work because if it did, everyone would be doing it.


The simple difference between a vision statement and a vision makes all the difference.

In your next big meeting ask one simple question and listen carefully for the response,  “What is our vision statement?”


What should happen instantaneously is a simultaneous reciting of a clear, concise, and compelling statement that rolls off the tongues of everyone in the room, even the newest person.

PS. Disney’s vibrant employee culture is a direct result of great leadership.

And any department, office, division, or team that is struggling at Disney (or any company) is struggling because of the absence of great leadership.




On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our physical health. To easily and safely leave this site to read today’s post on jeff’s spiritual health website, click here.


By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.