Why This Disney Business Excellence Book Is Valuable

Why This Disney Business Excellence Book Is Valuable

It is simple and easy to read.

It is rocket fuel for people who are stubborn, don’t take no for an answer, and detest the status quo.

It is the roadmap to a world-class destination, organizational vibrancy.

You decide which route and what method for getting there.

No matter which route you pick and what travel method you choose, there is that one-and-only, final destination: world-class organizational vibrancy.

The what and how are unimportant without a clear, concise, compelling why. So be crystal clear with your destination.

Equipped with a timeless ‘why’, your what and how naturally start falling into place. Your what and how will ebb and flow as you journey toward organizational vibrancy.

Be prepared for unexpected world, economic, technology, and industry disruptions to dramatically alter your what and how.

While you will be forced to make timely changes to your what and how, your why is timeless.

Your why is not only timeless, but powerful, lofty, inspiring, and maybe even impossible. Which is perfect. Why? Because impossible goals contain the power to stir the human soul.

You decide what and how to make it work.

Disney’s historic, innovative approach to what and how are based on time-tested, context-neutral business excellence pillars.

Context-neutral, common-sense business pillars provide a simple, non-negotiable framework for organizational vibrancy: Leaders, Employees, Customers, Brand, Innovation.

This profoundly simple framework provides the opportunity for you to make it work based on your unique leadership style.

Disney’s why is simple – we make people happy.

The why never changes. The how and what change as needed.

This book reveals time-tested, world-famous Disney business practices in a never revealed before way.

It explains the 19 architectural blueprints within the five context-neutral business excellence pillars.

It focuses on being intentional where you and your organization may have been less intentional or maybe even completely unintentional.

It enables people and organizations to understand how to create an intentional culture that scales and that consistently produces personal and organizational vibrancy.

It is singularly-focused on why Disney does the things it does.

The sentence above is the key to this entire book.

It frees you from focusing on what and how – this will come later after you understand, and become, intentional with your “why”.

Pro-tip: discern the why. The why’s DNA is embedded on every page. Sometimes in written word, sometimes in mystic, common sense energy.

NOTE: END – 1st Round Blog Posts (04.21.21)

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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.