Thought of this right before i woke up.
When i offer a client a contract for business consulting what i’m really doing is offering them a membership to my gym.
When i offer an executive an Executive Coaching contract what i’m really doing is offering them private one-on-one training sessions.
The harsh reality is that not every person, and certainly not every company, rises to the level of commitment and sacrifice required for personal and organizational vibrancy.
Can’t and won’t are not the same thing.
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