As a business owner, you need (emphasize need) to maintain and steadily improve your financial health.
Obviously, this is easier said than done.
If you’ve never started a business, some of this will be lost on you – but only because it’s unfamiliar territory.
One way to improve financial health is to expand your box – thinking inside the box instead of thinking outside the box.
Rather than develop something you have no core competency in, find a creative way to enlarge (expand) what you currently excel at.
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