Who’s more passionate about your health than you? In case you haven’t noticed, the answer is no one is more passionate about your health than you are. If this comes as a surprise to you, please hang up and dial 911. Hey, I’m joking. Sort of. The emergency you may have, like I did, was […]
What’s the most common thing healthy-looking people hear from others? “You don’t need to worry about your health. You’re in great shape.” Exactly. Denial, eh? It’s denial on the part of the people saying this – the “unhealthy” people. Please don’t get me wrong. I’m not trying to be hurtful. I’m just calling it the […]
What’s lane 8’s positioning statement? WWJD. This is an internal statement, one not used for the public’s comprehension, generally speaking. It’s published now. Why? Not sure. Just felt it should be posted. Do you know WWJD? It’s okay if you don’t. No worries. I use it to practice humility. Carpe diem, jeff noel
What’s lane 8’s brand essence? Hope! Hope? Yes, hope. Studying Disney, I’ve learned to understand a brand statement, or brand essence, is best done using one word, maybe two at the most. The brand essence should summarize, in one word, what you want your “customers” To Feel.